Communication strategy & planning
Defining objectives, understanding audiences, and shaping messages and channel plans that give communication a clear direction.
Communications & development / Malawi
Clear communication that helps people understand development priorities and participate in decisions affecting their lives.
CC Consultancy is the communications and development consultancy of CC Media Networks, established in 2012 in Lilongwe, Malawi.
The practice brings together strategic communication design, communication for development, media event management and journalist training. At its heart is a belief in reaching beyond institutional rooms: drawing on community and media networks to make information accessible, invite dialogue and support informed participation, particularly in rural areas.
Working across
Government & public institutions / International cooperating partners / Civil society organisations
From strategy to the conversations that happen on the ground.
Defining objectives, understanding audiences, and shaping messages and channel plans that give communication a clear direction.
Making public health, agriculture, economic planning and civic education issues clearer and more accessible to the people they affect.
Using local networks and community radio to share accessible information, encourage rural dialogue and support informed participation.
Planning media briefings, programme events and stakeholder meetings that create space for useful exchange.
Supporting stronger reporting and interviewing, especially when journalists are working with complex development issues.
Let’s find the right way in.
Start a conversationGood communication starts by listening. Each engagement is shaped around its context, with scope, outputs and delivery agreed at inception.
Understand the context, the people involved and the change the communication should support.
Make complex priorities clear, relevant and useful for the intended audience.
Choose the right mix of media, events and community-level conversation.
Learn from the response and improve the work as it develops.
Founder & managing director
Charles brings more than 20 years of prior experience at Malawi Broadcasting Corporation, including senior news and current affairs responsibilities.
His background spans broadcasting, media training, health and science communication, climate change communication and development issues. His community and media networks inform the consultancy’s approach to reaching rural audiences and creating space for dialogue.
Tell us what you’re working on, who you need to reach and what matters most.
Email CharlesTelephone
+265 992 307 391Post
P.O. Box 2627
Lilongwe, Malawi
Charles Chikapa · Founder & Managing Director